From the main admin CMS on the left hand menu tab, navigate to 'Stores' then click on the hyperlink that is the storefront name in which to open up storefront settings.
Next click on the navigation bar marked as 'General Configuration' to open up the configuration table, below.
At the bottom of the General Configuration page you will find the GTM Tag. Click on
'+ Add New GTM Tag' to add one or more tags. Enter in the Container ID named tag and finish by clicking ' Save'
You can add more than one container ID Tag or remove others no longer required by clicking the 'Remove GTM Tag' as in the example below.
For more on acquiring your GTM tag Container Id please click on the button below
To add a GTM implementation data layer pack we have the following file for your reference, with the datalayer .json file accessible below the table in the collapsable section.
Home page / Product Listing / All pages
Sample Code | Variable | Trigger ( custom event ) |
{ | [Store] | pageView |
event: "pageView", | [event] |
|
gtm: {uniqueEventId: 43, |
|
|
start: 1670588270897}, |
|
|
store: "The Happy Store" |
|
|
} |
|
|
Product Detail Page
Sample Code | Variable | Trigger ( custom event ) |
{ | [Store] | productView |
event: "productView", | [event] | pageView |
gtm: {uniqueEventId: 43, | [product_name] |
|
start: 1670588356087}, | [product_sku] |
|
product_name: "Customise × |
|
|
Your Digital Gift Card", |
|
|
product_sku: "031480", |
|
|
store: "The Happy Store" |
|
|
} |
|
|
Add to cart
Sample Code | Variable | Trigger ( custom event ) |
{ | [Store] | addedToCart |
event: "addedToCart", | [event] | pageView |
gtm: {uniqueEventId: 99, | [product_name] |
|
start: 1670588356087}, | [product_sku] |
|
product_name: "Customise × | [product_qty] |
|
Your Digital Gift Card", | [product_price] |
|
product_sku: "031480", | [product_currency] |
|
store: "The Happy Store", |
|
|
product_qty: "1", |
|
|
product_price: "300.60", |
|
|
product_currency: "SGD" |
|
|
} |
|
|
Success page
Sample Code | Variable | Trigger ( custom event ) |
{ event: "itemsPurchased", gtm: {uniqueEventId: 85, start: 1670588394445}, store: "The Happy Store", line_items: "[{\"id\":\"031480\",\"name\":\" Customise × Your Digita" + "l Gift Card\",\"brand\":\"The Happy Store\",\"price\":" + | [Store] [event] [line_items] [shipping_total] [order_total] [order_currency] [order_promo] [order_discount] [tax] [returning_customer] | itemPurchased pageView |
"\"300.60\",\"quantity\":1}]", shipping_total: "0.00", order_total: "300.60", order_currency: "SGD", order_promo: "", order_discount: "0.00", tax: "0.00", returning_customer: true } |
|
|
Datalayer json file
Datalayer json file
{
"exportFormatVersion": 2,
"exportTime": "2022-12-20 12:46:21",
"containerVersion": {
"path": "accounts/6064877454/containers/98027918/versions/0",
"accountId": "6064877454",
"containerId": "98027918",
"containerVersionId": "0",
"container": {
"path": "accounts/6064877454/containers/98027918",
"accountId": "6064877454",
"containerId": "98027918",
"name": "my site",
"publicId": "GTM-5PXVPGH",
"usageContext": [
"WEB"
],
"fingerprint": "1669888485907",
"tagManagerUrl": "https://tagmanager.google.com/#/container/accounts/6064877454/containers/98027918/workspaces?apiLink=container",
"features": {
"supportUserPermissions": true,
"supportEnvironments": true,
"supportWorkspaces": true,
"supportGtagConfigs": false,
"supportBuiltInVariables": true,
"supportClients": false,
"supportFolders": true,
"supportTags": true,
"supportTemplates": true,
"supportTriggers": true,
"supportVariables": true,
"supportVersions": true,
"supportZones": true
},
"tagIds": [
"GTM-5PXVPGH"
]
},
"tag": [
{
"accountId": "6064877454",
"containerId": "98027918",
"tagId": "43",
"name": "GA4",
"type": "gaawc",
"parameter": [
{
"type": "BOOLEAN",
"key": "sendPageView",
"value": "true"
},
{
"type": "BOOLEAN",
"key": "enableSendToServerContainer",
"value": "false"
},
{
"type": "TEMPLATE",
"key": "measurementId",
"value": "G-V15KZT4251"
}
],
"fingerprint": "1670915365031",
"firingTriggerId": [
"2147479553"
],
"tagFiringOption": "ONCE_PER_EVENT",
"monitoringMetadata": {
"type": "MAP"
},
"consentSettings": {
"consentStatus": "NOT_SET"
}
},
{
"accountId": "6064877454",
"containerId": "98027918",
"tagId": "48",
"name": "GA4 purchase event",
"type": "gaawe",
"parameter": [
{
"type": "BOOLEAN",
"key": "sendEcommerceData",
"value": "false"
},
{
"type": "TEMPLATE",
"key": "eventName",
"value": "purchase"
},
{
"type": "LIST",
"key": "eventParameters",
"list": [
{
"type": "MAP",
"map": [
{
"type": "TEMPLATE",
"key": "name",
"value": "value"
},
{
"type": "TEMPLATE",
"key": "value",
"value": "{{order_total}}"
}
]
},
{
"type": "MAP",
"map": [
{
"type": "TEMPLATE",
"key": "name",
"value": "transaction_id"
},
{
"type": "TEMPLATE",
"key": "value",
"value": "{{order_id}}"
}
]
},
{
"type": "MAP",
"map": [
{
"type": "TEMPLATE",
"key": "name",
"value": "currency"
},
{
"type": "TEMPLATE",
"key": "value",
"value": "{{order_currency}}"
}
]
},
{
"type": "MAP",
"map": [
{
"type": "TEMPLATE",
"key": "name",
"value": "items"
},
{
"type": "TEMPLATE",
"key": "value",
"value": "{{Purchase items}}"
}
]
}
]
},
{
"type": "TAG_REFERENCE",
"key": "measurementId",
"value": "GA4"
}
],
"fingerprint": "1671529917304",
"firingTriggerId": [
"25"
],
"tagFiringOption": "ONCE_PER_EVENT",
"monitoringMetadata": {
"type": "MAP"
},
"consentSettings": {
"consentStatus": "NOT_SET"
}
},
{
"accountId": "6064877454",
"containerId": "98027918",
"tagId": "50",
"name": "GA4 ATC event",
"type": "gaawe",
"parameter": [
{
"type": "BOOLEAN",
"key": "sendEcommerceData",
"value": "false"
},
{
"type": "TEMPLATE",
"key": "eventName",
"value": "add_to_cart"
},
{
"type": "LIST",
"key": "eventParameters",
"list": [
{
"type": "MAP",
"map": [
{
"type": "TEMPLATE",
"key": "name",
"value": "currency"
},
{
"type": "TEMPLATE",
"key": "value",
"value": "{{product_currency}}"
}
]
},
{
"type": "MAP",
"map": [
{
"type": "TEMPLATE",
"key": "name",
"value": "value"
},
{
"type": "TEMPLATE",
"key": "value",
"value": "{{product_price}}"
}
]
},
{
"type": "MAP",
"map": [
{
"type": "TEMPLATE",
"key": "name",
"value": "items"
},
{
"type": "TEMPLATE",
"key": "value",
"value": "{{Add to cart items}}"
}
]
}
]
},
{
"type": "TAG_REFERENCE",
"key": "measurementId",
"value": "GA4"
}
],
"fingerprint": "1671535021730",
"firingTriggerId": [
"26"
],
"tagFiringOption": "ONCE_PER_EVENT",
"monitoringMetadata": {
"type": "MAP"
},
"consentSettings": {
"consentStatus": "NOT_SET"
}
}
],
"trigger": [
{
"accountId": "6064877454",
"containerId": "98027918",
"triggerId": "13",
"name": "productView",
"type": "CUSTOM_EVENT",
"customEventFilter": [
{
"type": "EQUALS",
"parameter": [
{
"type": "TEMPLATE",
"key": "arg0",
"value": "{{_event}}"
},
{
"type": "TEMPLATE",
"key": "arg1",
"value": "productView"
}
]
}
],
"fingerprint": "1670495512716"
},
{
"accountId": "6064877454",
"containerId": "98027918",
"triggerId": "16",
"name": "pageView",
"type": "CUSTOM_EVENT",
"customEventFilter": [
{
"type": "EQUALS",
"parameter": [
{
"type": "TEMPLATE",
"key": "arg0",
"value": "{{_event}}"
},
{
"type": "TEMPLATE",
"key": "arg1",
"value": "pageView"
}
]
}
],
"fingerprint": "1670495512717"
},
{
"accountId": "6064877454",
"containerId": "98027918",
"triggerId": "25",
"name": "itemsPurchased",
"type": "CUSTOM_EVENT",
"customEventFilter": [
{
"type": "EQUALS",
"parameter": [
{
"type": "TEMPLATE",
"key": "arg0",
"value": "{{_event}}"
},
{
"type": "TEMPLATE",
"key": "arg1",
"value": "itemsPurchased"
}
]
}
],
"fingerprint": "1670495512718"
},
{
"accountId": "6064877454",
"containerId": "98027918",
"triggerId": "26",
"name": "addedToCart",
"type": "CUSTOM_EVENT",
"customEventFilter": [
{
"type": "EQUALS",
"parameter": [
{
"type": "TEMPLATE",
"key": "arg0",
"value": "{{_event}}"
},
{
"type": "TEMPLATE",
"key": "arg1",
"value": "addedToCart"
}
]
}
],
"fingerprint": "1670495512719"
}
],
"variable": [
{
"accountId": "6064877454",
"containerId": "98027918",
"variableId": "6",
"name": "variant_sku",
"type": "v",
"parameter": [
{
"type": "INTEGER",
"key": "dataLayerVersion",
"value": "2"
},
{
"type": "BOOLEAN",
"key": "setDefaultValue",
"value": "false"
},
{
"type": "TEMPLATE",
"key": "name",
"value": "variant_sku"
}
],
"fingerprint": "1670495512713",
"formatValue": {}
},
{
"accountId": "6064877454",
"containerId": "98027918",
"variableId": "7",
"name": "product_name",
"type": "v",
"parameter": [
{
"type": "INTEGER",
"key": "dataLayerVersion",
"value": "2"
},
{
"type": "BOOLEAN",
"key": "setDefaultValue",
"value": "false"
},
{
"type": "TEMPLATE",
"key": "name",
"value": "product_name"
}
],
"fingerprint": "1670495512714",
"formatValue": {}
},
{
"accountId": "6064877454",
"containerId": "98027918",
"variableId": "8",
"name": "product_currency",
"type": "v",
"parameter": [
{
"type": "INTEGER",
"key": "dataLayerVersion",
"value": "2"
},
{
"type": "BOOLEAN",
"key": "setDefaultValue",
"value": "false"
},
{
"type": "TEMPLATE",
"key": "name",
"value": "product_currency"
}
],
"fingerprint": "1670495512714",
"formatValue": {}
},
{
"accountId": "6064877454",
"containerId": "98027918",
"variableId": "9",
"name": "order_total",
"type": "v",
"parameter": [
{
"type": "INTEGER",
"key": "dataLayerVersion",
"value": "2"
},
{
"type": "BOOLEAN",
"key": "setDefaultValue",
"value": "false"
},
{
"type": "TEMPLATE",
"key": "name",
"value": "order_total"
}
],
"fingerprint": "1670495512715",
"formatValue": {}
},
{
"accountId": "6064877454",
"containerId": "98027918",
"variableId": "10",
"name": "tax",
"type": "v",
"parameter": [
{
"type": "INTEGER",
"key": "dataLayerVersion",
"value": "2"
},
{
"type": "BOOLEAN",
"key": "setDefaultValue",
"value": "false"
},
{
"type": "TEMPLATE",
"key": "name",
"value": "tax"
}
],
"fingerprint": "1670495512715",
"formatValue": {}
},
{
"accountId": "6064877454",
"containerId": "98027918",
"variableId": "11",
"name": "customer_id",
"type": "v",
"parameter": [
{
"type": "INTEGER",
"key": "dataLayerVersion",
"value": "2"
},
{
"type": "BOOLEAN",
"key": "setDefaultValue",
"value": "false"
},
{
"type": "TEMPLATE",
"key": "name",
"value": "customer_id"
}
],
"fingerprint": "1670495512715",
"formatValue": {}
},
{
"accountId": "6064877454",
"containerId": "98027918",
"variableId": "15",
"name": "store",
"type": "v",
"parameter": [
{
"type": "INTEGER",
"key": "dataLayerVersion",
"value": "2"
},
{
"type": "BOOLEAN",
"key": "setDefaultValue",
"value": "false"
},
{
"type": "TEMPLATE",
"key": "name",
"value": "store"
}
],
"fingerprint": "1670495512716",
"formatValue": {}
},
{
"accountId": "6064877454",
"containerId": "98027918",
"variableId": "17",
"name": "product_sku",
"type": "v",
"parameter": [
{
"type": "INTEGER",
"key": "dataLayerVersion",
"value": "2"
},
{
"type": "BOOLEAN",
"key": "setDefaultValue",
"value": "false"
},
{
"type": "TEMPLATE",
"key": "name",
"value": "product_sku"
}
],
"fingerprint": "1670495512717",
"formatValue": {}
},
{
"accountId": "6064877454",
"containerId": "98027918",
"variableId": "18",
"name": "customer_email",
"type": "v",
"parameter": [
{
"type": "INTEGER",
"key": "dataLayerVersion",
"value": "2"
},
{
"type": "BOOLEAN",
"key": "setDefaultValue",
"value": "false"
},
{
"type": "TEMPLATE",
"key": "name",
"value": "customer_email"
}
],
"fingerprint": "1670495512717",
"formatValue": {}
},
{
"accountId": "6064877454",
"containerId": "98027918",
"variableId": "19",
"name": "order_promo",
"type": "v",
"parameter": [
{
"type": "INTEGER",
"key": "dataLayerVersion",
"value": "2"
},
{
"type": "BOOLEAN",
"key": "setDefaultValue",
"value": "false"
},
{
"type": "TEMPLATE",
"key": "name",
"value": "order_promo"
}
],
"fingerprint": "1670495512717",
"formatValue": {}
},
{
"accountId": "6064877454",
"containerId": "98027918",
"variableId": "20",
"name": "order_currency",
"type": "v",
"parameter": [
{
"type": "INTEGER",
"key": "dataLayerVersion",
"value": "2"
},
{
"type": "BOOLEAN",
"key": "setDefaultValue",
"value": "false"
},
{
"type": "TEMPLATE",
"key": "name",
"value": "order_currency"
}
],
"fingerprint": "1670495512717",
"formatValue": {}
},
{
"accountId": "6064877454",
"containerId": "98027918",
"variableId": "21",
"name": "product_qty",
"type": "v",
"parameter": [
{
"type": "INTEGER",
"key": "dataLayerVersion",
"value": "2"
},
{
"type": "BOOLEAN",
"key": "setDefaultValue",
"value": "false"
},
{
"type": "TEMPLATE",
"key": "name",
"value": "product_qty"
}
],
"fingerprint": "1670495512718",
"formatValue": {}
},
{
"accountId": "6064877454",
"containerId": "98027918",
"variableId": "22",
"name": "line_items",
"type": "v",
"parameter": [
{
"type": "INTEGER",
"key": "dataLayerVersion",
"value": "2"
},
{
"type": "BOOLEAN",
"key": "setDefaultValue",
"value": "false"
},
{
"type": "TEMPLATE",
"key": "name",
"value": "line_items"
}
],
"fingerprint": "1670495512718",
"formatValue": {}
},
{
"accountId": "6064877454",
"containerId": "98027918",
"variableId": "24",
"name": "product_price",
"type": "v",
"parameter": [
{
"type": "INTEGER",
"key": "dataLayerVersion",
"value": "2"
},
{
"type": "BOOLEAN",
"key": "setDefaultValue",
"value": "false"
},
{
"type": "TEMPLATE",
"key": "name",
"value": "product_price"
}
],
"fingerprint": "1670495512718",
"formatValue": {}
},
{
"accountId": "6064877454",
"containerId": "98027918",
"variableId": "27",
"name": "order_id",
"type": "v",
"parameter": [
{
"type": "INTEGER",
"key": "dataLayerVersion",
"value": "2"
},
{
"type": "BOOLEAN",
"key": "setDefaultValue",
"value": "false"
},
{
"type": "TEMPLATE",
"key": "name",
"value": "order_id"
}
],
"fingerprint": "1670495512719",
"formatValue": {}
},
{
"accountId": "6064877454",
"containerId": "98027918",
"variableId": "28",
"name": "order_discount",
"type": "v",
"parameter": [
{
"type": "INTEGER",
"key": "dataLayerVersion",
"value": "2"
},
{
"type": "BOOLEAN",
"key": "setDefaultValue",
"value": "false"
},
{
"type": "TEMPLATE",
"key": "name",
"value": "order_discount"
}
],
"fingerprint": "1670495512719",
"formatValue": {}
},
{
"accountId": "6064877454",
"containerId": "98027918",
"variableId": "29",
"name": "shipping_total",
"type": "v",
"parameter": [
{
"type": "INTEGER",
"key": "dataLayerVersion",
"value": "2"
},
{
"type": "BOOLEAN",
"key": "setDefaultValue",
"value": "false"
},
{
"type": "TEMPLATE",
"key": "name",
"value": "shipping_total"
}
],
"fingerprint": "1670495512719",
"formatValue": {}
},
{
"accountId": "6064877454",
"containerId": "98027918",
"variableId": "30",
"name": "returning_customer",
"type": "v",
"parameter": [
{
"type": "INTEGER",
"key": "dataLayerVersion",
"value": "2"
},
{
"type": "BOOLEAN",
"key": "setDefaultValue",
"value": "false"
},
{
"type": "TEMPLATE",
"key": "name",
"value": "returning_customer"
}
],
"fingerprint": "1670574842766",
"formatValue": {
"convertTrueToValue": {
"type": "TEMPLATE",
"value": "Returning"
},
"convertFalseToValue": {
"type": "TEMPLATE",
"value": "New"
}
}
},
{
"accountId": "6064877454",
"containerId": "98027918",
"variableId": "46",
"name": "Purchase items",
"type": "jsm",
"parameter": [
{
"type": "TEMPLATE",
"key": "javascript",
"value": "function() {\n var line_items = JSON.parse({{line_items}})\n jsonObjectList = [] // store json object\n for(var i =0; i < line_items.length; i++)\n {\n jsonObjectList.push({\n \"item_id\" : line_items[i][\"id\"],\n \"item_name\" : line_items[i][\"name\"],\n \"item_variant\" : line_items[i][\"variant_sku\"],\n \"price\" : line_items[i][\"price\"],\n \"quantity\" : line_items[i][\"quantity\"]\n })\n }\n\n // Return the contents of the output variable\n return jsonObjectList\n}"
}
],
"fingerprint": "1671539486159",
"formatValue": {}
},
{
"accountId": "6064877454",
"containerId": "98027918",
"variableId": "55",
"name": "Add to cart items",
"type": "jsm",
"parameter": [
{
"type": "TEMPLATE",
"key": "javascript",
"value": "function() {\n // Get the values of the data layer variables\n var itemId = {{product_sku}};\n var itemName = {{product_name}};\n var itemVariant = {{variant_sku}};\n var price = {{product_price}};\n var quantity = {{product_qty}};\n \n // Return an array with an object for each item in the cart\n return [{\n item_id: itemId,\n item_name: itemName,\n item_variant: itemVariant,\n price: price,\n quantity: quantity\n }];\n}"
}
],
"fingerprint": "1671533404148",
"formatValue": {}
}
],
"fingerprint": "1671540381244",
"tagManagerUrl": "https://tagmanager.google.com/#/versions/accounts/6064877454/containers/98027918/versions/0?apiLink=version"
}
}