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Image Sizes Cheat Sheet

Find all image size guidelines here for products, and banners

J
Written by James bradbury
Updated over 2 years ago

Product Images

Provide multiple images: Your customers need to be convinced of what they are buying. Customers will love to see your product from multiple angles before buying, and please remember to offer a close-up, showing the product detail.

Styled lifestyle image: At least one image should be a styled lifestyle image of the product ‘in situ’. This may be a model wearing the product, or you can use props to give your customer a better visual understanding of your product.

Large and clean images is a must

Fill at least three-thirds: To achieve a perfect display on all devices, try to ensure your product fills at least three-thirds or more of the frame.

Always use a clear or neutral background: Images with a neutral or white background blend well with other designers and you are more likely to be featured on the hero pages.

Colour Range: If you offer the same product in alternate colours, please include a photo of the full colour range.

Product Packaging: If you are proud of how your product will be delivered, showcase the packaging and how it is delivered to the customer, as this only helps sell it.

Product Image Specifications

  • JPEG or PNG

  • Unless a conscious decision in respect of the design it is best that all product images are square.

  • Minimum / Maximum dimensions: 800 x 800px / 1600 x 1600px

  • Maximum file size: 200kb ** Please ensure all images are ‘saved for web’ as images above 200kb may be result in none approval of products.

  • Please ensure images are named correctly.For example, Experience-Giftcard.jpg NOT 012345.jpg (this is for ease of administration as well as SEO).

Banner sizes, etc.

Homepage

  • Hero banner: 1440 x 352 px

  • Mid banner: 1410 x 515 px

  • Feature banners (at least 2): 664 x 415 px

  • Carousel Image (at least 4 per carousel): Minimum 800 x 800 px

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